In what direction is your web site’s lead generation plan headed? Are you letting your target visitors tell you what they enjoy about your products and services? You need a system to let these loyal customers express their appreciation of your online presence in a way that benefits both of you.
Search engines and advertising campaigns are lead generators that are arranged so as to hand over important visitor information that can help your revenue. A well set-up lead generator sits outside your website in other locations that are relevant to your site and hands over your location when a visitor requests to know more about you. This arrangement increases the possibility that the visitor is highly interested in what you have to offer. Don’t go wasting your time on advertisements like banners and pop-ups in locations that have nothing in common with your website material. This only wastes your visitor’s time and yours. Also, once those visitors arrive at your location, they won’t add anything to your bottom line.
Some other ways webmasters and website owners draw in web-site visitors through lead generation are as follows:
– Aim to stand out. Your uniqueness helps you get noticed. What makes a visitor want to come to your site over a competitor’s? Aim for leads that are interested in what you sell. Get rid of outdated material that no longer has relevance for these visitors and upcoming leads.
– Aim for a target. Leisurely sightseeing traffic makes no difference in your bottom line. Why attract 20,000 visitors when only 1% (200 visitors) purchase when you can concentrate on attracting 2000 visitors with 20% (400 visitors) purchasing? Capture the right target visitors from the onset.
– Think creative. Is your material fresh or stale? Direct mail campaigns suggest tossing out the old – or giving it away! – and inserting new, compelling material. You’ll generate new, fresh leads by giving away old material to markets that may be curious to learn more about you.
– Think e-book, e-newsletter, etc. Content that is relevant to the reader will draw them in your direction with a want for more. If you have the information they need, they are more likely to return.
– Map out generosity. Full price for a new service or product is sometimes a big turn-off at the very beginning. Until your lead list is built, give away discounts on subscriptions or a limited-time free service. Also, sweepstakes and contests will build leads. Find out gift limitations based on state laws before doing so.
– Think repeat and repeat again. It’s OK to ask loyal customers for leads. After all, they don’t want you to waste your money on expensive campaigns if there is something in it for them like keeping low prices or discounts on services.
Most central to your plan is mapping out a plan to reward loyalty. As you build a reputation for offering pertinent information that matters to your visitors, your lead generation efforts will gain momentum. Why work so hard on thousands of campaigns to draw in visitors when you don’t treat each lead with the respect they deserve? If you don’t reward their loyalty, all your hard work will turn sour and they’ll hurry off elsewhere in search of the recognition they desire.
Copyright 2005 Riki Trafford. All rights reserved.
Riki Trafford is the owner of Direct MO
Marketing Inc
which offers low cost keyword-targetted web traffic.
For comments and questions visit his web site:
http://www.1dmom.com/