Tapulous’ Tap Tap Revenge was the most popular iPhone application in the Apple App Store in February, with 32 percent of users installing the game, according to the comScore Apple App Store Report.
“It’s impressive that a game like Tapulous’s Tap Tap Revenge can attract a higher penetration among Apple app users than apps for larger and more established brands,” said Brian Jurutka, vice president, comScore.
“Tap Tap’s success demonstrates that there is ample opportunity in the app space for any publisher to obtain significant distribution with a product that engages users. Since the number of app users is growing nearly ten percent each month, that opportunity will only continue to grow for both existing and emerging app developers.”
Twelve out of the 25 most popular mobile apps were games, including classics like Hangman and Pac-man, and more conventional titles like Cube Runner and Crazy Penguin Catapult.
Among non-gaming applications, Stylem Media’s “Backgrounds” applications had the highest installed base, followed closely by Facebook and MySpace Mobile.
“comScore’s Apple App Store data confirms the popularity of Tap Tap Revenge,” said Bart Decrem, CEO, Tapulous.
“Unlike other Apple app rankings, which list apps by popularity during a given time period, the comScore view shows the cumulative installed base of the applications, thereby revealing the true size of the audience that can be reached. For example, we are able to see that some of the top gaming apps reach even more people than the most popular social networking apps. With such a large base having already installed the free version of the product, converting even a small portion into paid versions using premium content like Coldplay and Tap Tap Dance represents significant revenue upside.”
comScore also looked at the demographic and online behavioral profile of Apple app users, to find out how attractive they are to advertisers as an audience. App users are a desirable audience because they have higher-than-average income and are heavily engaged with online media.
The online site categories where app users spent the greatest amount of time included retail, social media, entertainment, sports and search sites.
Apple app users are 32 percent more likely than average to belong to households earning at least $100,000 per year. This income segment represented 35 percent of all app users. More than half (54%) of app users are in households making at least $75,000 per year.