Salesforce Adds New CRM Features To Winter ’07

Salesforce.com announced new customization features of Winter ’07, including full componentization of its analytical dashboards aimed at allowing users to create, share, and combine new components that analyze and present data from Salesforce.

In a joint announcement Business Objects is integrating Crystal Xcelsius within the new Salesforce dashboard framework, available in the Winter ’07 release, as the first partner to participate in this new analytics mash-up category. Both announcements were made at a salesforce.com AppExchange event in London where Crystal Xcelsius was demonstrated. Salesforce Winter ’07 is scheduled for availability in the fourth quarter.

The addition of Crystal Xcelsius is said to provide an interactive visualization solution to help better present business data to customers, prospects and colleagues. Customers can choose the analytical components from several companies and combine them into a single view or dashboard.

“Business Objects is continuing to demonstrate our vision of providing the best business intelligence solutions for customers regardless of deployment model,” said Steve Lucas, vice president of strategic markets at Business Objects.

“Crystal Xcelsius within the new Salesforce dashboard framework, available in the Winter ’07 release, will provide our joint customers with the most advanced, stunning graphic visualization of their business data, while providing what-if analysis and full interactivity with live company data.”

“Salesforce Winter ’07 will continue to deliver on unlimited customization, delivering new levels of granular control and creativity for customer to create unique reports, dashboards, and analytics,” said Marc Benioff, chairman and CEO, salesforce.com.

“This new level of freedom and flexibility is only possible through the power of mash-ups, open APIs and Web services on which salesforce.com is built. This new open strategy for mash-up analytics and dashboards continues the shift away from monolithic stacks and toward heterogeneous Web services.”

Winter ’07, salesforce.com includes the AppExchange multi-tenant on-demand platform and directory and combines them to create customized dashboards. Users can create “what-if” scenarios, do supply-chain analysis, Web analytics, profit analysis.

Salesforce.com will preview “Unlimited Customization” of Winter ’07 applications and AppExchange platform at Dreamforce ’06. The industry’s largest on-demand event, Dreamforce ’06 will be held October 8-11 at the Moscone West convention center in San Francisco.

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