If you are interested in RSS industry benchmark metrics, RSS marketing best practices and want to compare your RSS marketing results with those of your peers, then you will be interested in the 2006 RSS Marketing Survey being conducted by MarketingStudies.net.
Here’s the hype:
“Participate in the 2006 RSS Marketing Survey, conducted by MarketingStudies.net and aiming to research the RSS marketing landscape, to receive a free copy of the full 2006 RSS Marketing Survey Report, bringing you top RSS marketing best practices and metrics to compare your RSS marketing practices with those of your peers, to improve your RSS marketing results.”
As a thank you for taking the survey, respondents will get a copy of the overview report with the most important metrics and best practices.
MarketingStudies.net is run by RSS Marketing guru, Rok Hrastnik, who is the author of “Unleashing the Marketing and Publishing Power of RSS“. You might also be interested in the free report, “The Business Case for RSS“.
Rok interviewed me in March 2005 on using integrated online pr, blog and RSS marketing for improved results in search engines. After re-listening to that interview, it’s amazing how much can change in a year. At the time, using Technorati tags and social bookmarks was pretty new. Now it’s all part of the smorgasboard of tactics for normal link building.
If you’re attending the ACCM conference next week in Chicago, you can check Rok out in a session called, “RSS What marketers need to know.”
If you’re involved with using RSS for marketing, then be sure to take the 2006 RSS Marketing Survey.
Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.