24/7 Real Media announced today that 24/7 On Target, its behaviorally targeted advertising solution, now has more than 45 million monthly unique users, according to ComScore Media Metrix July 2004 data.
24/7 On Target is built upon the 24/7 Web Alliance, the company’s suite of Web advertising solutions consisting of branded Web sites, content channels and a network of more than 800 Web sites.
24/7 On Target offers advertisers behavioral targeting capabilities across an advertising network of marquee publishers. The 24/7 On Target solution leverages the Company’s Web analytics product, Insight XE, with its targeting software, Insight ACT. 24/7 On Target combines with 24/7 Real Media’s award-winning ad serving software Open AdStream to form Open AdSystem, which is the industry’s only seamless full service solution. 24/7 On Target builds upon the existing 24/7 Web Alliance. Advertisers using the 24/7 Web Alliance now have the opportunity- not only to target users based on content and various performance measures, but also to include audience-based options. The 24/7 Web Alliance itself provides advertising opportunities to publishers and advertisers across 800 sites and 107 million unique monthly users.
Publishers that are already members of the 24/7 Web Alliance and are participating in the initial launch of 24/7 On Target include Wired.com, Office.com, RagingBull, Quote.com, CCH’s Toolkit.com, CMD Sports, Gamesville.com and Angelfire. Additionally, many publishers have recently joined the 24/7 Web Alliance to take advantage of the 24/7 On Target solution. The Company continues to add new publishers to 24/7 On Target on a daily basis.
Tom Graham, president of Office.com, said, “As a long-standing member of the 24/7 Web Alliance, we are excited about the opportunities that 24/7 On Target gives Office.com to gain additional revenue from its inventory, increase our CPMs and offer advertisers better targeted audiences.”
One of the publishers that recently joined the 24/7 Web Alliance is MyDNA Media, a health media company, providing information and services to consumers. Its properties include myDNA.com and LocalHealth.com.
Chairman, CEO and Publisher Donald W. Hackett of myDNA Media, Inc., said, “The ability to offer advertisers the 24/7 On Target innovative advertising strategy was a compelling argument for myDNA Media to join the 24/7 Web Alliance. Behaviorally targeted advertising packages are at the forefront of the interactive advertising marketplace and our health-centric active audience is ideal to take advantage of this new technology.”
“Our company is unique in its ability to create a behaviorally targeted network, as it is built on the 24/7 Web Alliance, our proven revenue generating web representation service. Our intense focus remains to provide revenue for our publishers and value for our advertising customers,” said David B. Hills, president – Media Solutions of 24/7 Real Media. “As we promised earlier this year, 24/7 On Target will leverage our company’s integrated, seamless technology solution, Open AdSystem, to increase targeting, value, and revenue. We intend to build 24/7 On Target into the largest behaviorally targeted vehicle on the Internet, and to set the standard for behavioral targeting from a size and relevance standpoint. This milestone is a good start.”
Murdok | Breaking eBusiness News
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