Search and advertising services from Google are part of the China.com experience for visitors to the portal site.

China.com, owned by Nasdaq-traded CDC Corporation, inked a deal with Google to provide the portal with its technology. Google powers the search on China.com, and a statement from CDC also noted, “China.com and Google will cooperate across several areas including branding, content and advertising operations.”

Under the agreement, Google will provide search engine technology for China.com to support searches of its English and traditional Chinese content by its users. China.com was one of the first Internet portals in the nation, which is seeing a rapidly-increasing class of Internet users entice US companies to move into that market.

China.com has launched a group of websites focused on various countries and regions to help global businesses access the increasing affluent consumers in China, one of the fastest growing consumer markets in the world. The portal also offers online gaming and mobile applications.

“By harnessing Google’s innovative technology to China.com’s deep understanding of the China market, we can rapidly expand the user base and generate new revenue opportunities for both companies,” said Dr. Xiaowei Chen, Executive Director and CFO of China.com.

The revenue does seem to be rising for online advertising. A study performed by China Computer World Research in China cited Chinese firms spending $215 million on search advertising for the first half of 2006.

That figure should continue to move upward as more Chinese businesses see the benefit of paid search and other online ad options. They represent a way to reach an Internet userbase estimated to be upwards of 100 million people in China, a number that has also been ticking upward.

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David Utter is a staff writer for Murdok covering technology and business.