Is search engine optimization a waste of time? According to one man in the UK it is.
Anthony Fallon, CEO of Warrington Web Works, a UK Web Publishing company says that search engine optimization is both a waste of time and money to businesses and he can support his argument with proof.
Fallon says that businesses who are using distribution technologies, such as RSS, writing content for the benefit of site visitors and the improvement in Google’s search technology means an end to jockeying for the top ten coveted positions in a search engine.
He asks the question, “Is this the end for the SEO Industry?”
Last week Fallon wrote an article called “SEO Mind Crime” for Warrington Web Works, a site he writes for to keep readers up to date on web 2.0 technologies.
In the article he weighs in on why SEO is a waste of time and money.
The idea for the article came from a meeting with a client.
The client had been quoted $29,000 for search engine optimization services from a competing company.
The competitor was guaranteeing a spot in the top ten of Google for three years for popular industry keywords in the natural search results.
“Not even Google can guarantee that!” says Anthony Fallon. “You can’t just tell business owners what a waste of money SEO is, you have to prove it. The SEO industry has all the statistics they need to bluff the money out of the coffers of any business.”
To prove that SEO is waste of time he told his readers as a test to search for his article “SEO Mind Crime” on Google over the next few days.
The article was posted on Wednesday and 24 hours later the article appeared at positions 3, 4 and 6 on Google’s first page.
This was out of 826,000 indexed pages and Fallon believes that is proof why SEO is no longer needed in Web 2.0.
“Web 2.0 it’s all about your visitor,” Anthony added. “The new distribution technologies like RSS will get your message out there without any magic or manipulation of search results. The quality of Google’s Search technology is really coming on in leaps and bounds. If businesses can get in front of their customers without stuffing their content with keywords, it has to be a good thing. As for the SEO Industry, good riddance I say.”
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