Some businesses unknowingly set up barriers which make it difficult for customers to purchase their products.

A while back I wanted to purchase a particular software product through the Internet but they wouldn’t accept credit card payments from my country. I ended up getting a similar product from one of their competitors.

I was at a computer show the other day, wanting to purchase a laptop.

Unfortunately, the brand that I was most interested in showed no interest in dealing with me. I wasn’t even approached at the booth despite standing around and checking things out for quite some time.

On the contrary, a brand that least made my list had the most enthusiastic sales personnel. They jumped at the opportunity and started pitching their products to me.

They showed me the most concern and respect, and were doing everything they could to get one more additional sale.

Needless to say, I was impressed.

My heart still belonged to my dream model, but it got swayed by the efforts of these company.

I left not buying anything that day. But my impression of that one company changed for the better as a result of good salesmanship.

We are all emotional beings. Feed our emotional needs by making customers feel treasured, respected, loved and they will do anything they can to get your product.

On top of that, make it easy to buy. Don’t hesitate to serve your customers in any way possible – by email, through the Internet, by phone, by fax.

Do so and customers will be left with no excuse not to buy your products or engage your services. Are you already doing so?

Yeo Feng is the author of Website Weapons (http://www.WebsiteWeapons.com), a guide which reveals 22 secrets for making any website sell like crazy.

He is also a highly sought after direct response copywriter and technology marketer.