Online fashion mag Glam.com kicked off the first blog network dedicated exclusively to fashion. The fashionable Internet destination looks to have everything except “Sex in the City” reruns and now they’ve added this fashion oriented blog network.
The network comes out with hard-hitting fashion blogs including BagCrazy.blogspot.com, Coquette.blogs.com, SheFinds.com/blog, PopGadget.net, InMyBag.blogspot.com, FashionTribes.typepad.com, and TiaWilliams.net/blog.
Glam says these blogs will add variety to their coverage including insider information, fashion trends in clothing and accessories, fashion events and all the other stuff commonly associated with exclusive fashion blogs.
“Glam.com is the first Web site to combine high-quality content with embedded e-commerce that provides women a shopping experience available nowhere else,” said Fernando Ruarte, co-founder and vice president of products at Glam.com. “The Glam Fashion Blog Network gives our audience direct access to a unique and influential set of voices in the world of fashion.”
Glam’s fashion-based site has a lot of ecommerce potential and is run by a number of individuals quite familiar with the Internet business. The list includes Samir Arora of Information Capital and has run eMode, Tickle, NetObjects and was an executive at Apple.
Others include legendary designer Susan Kare, who designed the original interface graphics for Macintosh and Windows 3.0; Carl Portale, former publisher of the Elle Group of fashion magazines; Karen Edwards, former marketing chief at Yahoo and a several other individuals.
The list of backers is strong and the site has pooled a lot of talent to put Glam together. The blog network was certainly a logical step.
“The Glam Fashion Blog Network takes advantage of the open and distributed nature of the web,” said Catherine Levene, an Internet veteran who drove the Glam Fashion Blog Network project. “By showcasing talented bloggers, Glam.com can present a broader set of perspectives on fashion and style than any one site could create alone. All three constituencies, the fashion bloggers, Glam.com, and the advertisers, will benefit from the ability to aggregate these distinct audiences.”
John Stith is a staff writer for Murdok covering technology and business.