Advertising new TV shows during existing TV shows is just so old school, especially when the blogosphere beckons.

Tales of the death of television have been bounced around ever since the World Wide Web began to take off a decade ago. But TV boasts an ultimate ease of use and ubiquity that the Web just can’t match yet. Still, the web has become a destination for seekers of news and entertainment, and it has come at the expense of television viewing.

Some TV networks have decided to follow along and see if they can entice some of those eyeballs back to the cold fire of television instead of the heated interactivity of the Internet. MediaPost wrote how BlogAds has become a destination for TV execs seeking an audience.

Price figures prominently in cost-conscious Hollywood. TBS, VH1, and affiliates of PBS have all bought in to have shows presented across the BlogAds network. Space on liberal political blog Daliy Kos goes for $5,000 for a one-week ad placement; that’s the premium spot offered by BlogAds. In Hollywood, $5,000 is practically lunch money compared to the budgets of some projects.

Content type hasn’t been limited to one genre; TBS advertised “Sex and the City” while PBS trumpeted documentaries on Robert Kennedy and Fidel Castro. MediaPost cites PBS publicist Lauren Prestileo as extolling BlogAds’ service, which provided 12 million impressions for the “American Experience” series:

“That’s amazing exposure right there,” she said in the article. “To get 12 million impressions with print would be very, very expensive, and it would be a much less targeted audience.”

David Utter is a staff writer for Murdok covering technology and business. Email him here.