As with everything related to technology and consumers, graphic card developers are in pitched battle to decide which company produces the dominant technology.
Consistent with most technological “arms races,” there are two companies jockeying for the proverbial top spot; and in this case, the distinction belongs to ATI and Nvidia. Both of these companies are consistently reestablishing graphics benchmarks for the other to respond too.
When you consider ATI’s newest graphics card update, it appears as if ATI is focused on upping the ante again. Yesterday, the company announced their new, more affordably marketed graphics card, the RADEON X300 SE featuring HyperMemory.
According to the company, the “new RADEON X300 SE cards pair ATI’s HyperMemory technology with the advanced data-transfer capabilities of PCI Express systems to share system memory for graphics processing, improving system value and performance.”
ATI further details on HyperMemory, by indicating the architecture “dynamically and intelligently uses system memory storage for real-time graphics processing. The amount of local memory is reduced without compromising overall performance.”
Rich Heye, Vice President and GM, Desktop Discrete Products, ATI Technologies Inc., offered these thoughts, “Customers who upgrade to the RADEON X300 SE HyperMemory graphics solution, either when purchasing their PC or adding it to their existing system, can dramatically improve their overall experience. Games, photo editing software and other media all run with superior performance and provide a richer user experience with RADEON X300 SE HyperMemory cards.”
As with all ATI cards, the company will allow 3rd party to produce HyperMemory cards, using the technology developed by ATI. The manufacturers allowed to reproduce these cards include:
– ABIT
– ASUS
– Club3D
– Connect3D
– Diamond
– Gigabyte
– Hightech Information Systems
– Info-Tek Corporation
– MSI
– PALIT
– SAPPHIRE
– TUL
– VisionTek
Chris Richardson is a search engine writer and editor for Murdok. Visit Murdok for the latest search news.