Rayovac announced today that it will change its corporate name to Spectrum Brands, if approved by shareholders in April.
The new name better reflects the company’s growth strategy of expanding its portfolio of world- class consumer product brands in a broad array of growth categories.
“In the one hundred years of our company’s existence, Rayovac has evolved from a U.S. based battery manufacturer to a global diversified consumer products company with a robust portfolio of brands across seven product categories,” said David Jones, Rayovac’s chairman and chief executive officer.
“Our plans are to continue to grow our product portfolio through the inclusion of additional brands in the future. The name ‘Spectrum Brands’ more clearly describes who we are today, and is indicative of our growth strategy and commitment to new brands going forward.”
The company emphasized that its branded products will continue to be marketed to retailers and consumers under their current names, including Rayovac and Varta batteries and lighting products, Remington electric shaving and grooming and personal care products, and the variety of brands recently added to the Rayovac family though its acquisition of United Industries, including Spectracide, Vigoro, Sta-Green, Schultz and C.I.L in the lawn and garden market; Hot Shot, Cutter and Repel in the household insect control market; and Marineland, Perfecto and Eight in One in the pet supplies market.
The proposal to change the corporate name to Spectrum Brands, Inc. will be put before shareholders at the company’s annual meeting currently scheduled for late April. Shareholders will be notified of the proposal through the company’s proxy statement. Once the name change is effected, Spectrum Brands, Inc. will trade on the NYSE under the symbol “SPC.”
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