Female entrepreneurship is one of the greatest success stories of our time. Woman today control just under half of all small businesses in America. Women are starting businesses faster than men and are growing them faster. The question is, are you getting your share?

Why the surge in Femalepreners?

. Woman are better educated and have more corporate experience than ever before.

. Women enrolled in college now outnumber men.

. Women are not as complaining about the glass ceiling in corporate America as much anymore, they are building their own house.

Tenacity also has been identified as one of the factors contributing towards the growth of business within these female owned companies.

Thomas J. Stanley, author of Millionaire Women Next Door: The Many Journeys of Successful American Businesswomen, has studied 1165 self made female millionaires and says that their defining characteristic is perseverance. They’re also more goal-oriented, more fastidious budgeters and more frugal. They are also not afraid to ask for help or seek continuous learning.

Technology has helped level the playing field for women. Business now is much more global than the internet has opened up the world to the point where you don’t have to be part of the old boys club anymore to succeed.

People, who are skilled at building new relationships, also have an edge in business and that includes most women.

Relationship building comes up again and again when women describe their success.

Elizabeth I – Femalepreneur

Yes she had many of the same challenges you face now and she met them head on very successfully at the age of 25.

Here was a lady, frail in health, declared a bastard by her ruthless father and an uncompromising Parliament, held prisoner through much of her childhood, under a cloud of accusation of treason, surviving to adulthood to assume the throne of England at 25. She not only survived, she became the greatest monarch ever to rule England, a true leader who is known for bringing England into an age of achievement and culture, an she did it all without a website!

Now you’re not part of royalty and your staff is not your subjects. You are a manager, an executive, an owner and a leader but many of the same lessons apply. You will get all of that and more as it applies to marketing your business.

Business ownership is about leadership and communication. Do you think Elizabeth I did any of that? There are right ways and ways that can get you beheaded. (Just kidding but in today’s business world, failure will feel like that, therefore don’t let failure be an option).

Mary Kay told me that there are four kinds of people:

People who wish something happened

People who watch something happen

People who make something happen

People who didn’t know something happened.

Which one are you and are you part of the growing population of femalepreneurs?

Al Lautenslager is a speaker, author, business owner, consultant, a
certified guerrilla marketing coach who helps businesses and
professionals increase their revenue through focused marketing and
an increased client base. He is the bestselling co-author of
Guerrilla Marketing in 30 Days and a featured business coach for
entrepreneur.com. He can be contacted at al@market-for-profits.com
or through his website, http://www.market-for-profits.com.