RSS feeds are in high demand. Having the ability to get live updates to topics of interest is seen as being very desirable. FindFoward has taken this technology usually reserved for news and blog sites and applied it to its SERPs. You can now receive RSS updates on search queries entered into FindFoward.

FindFoward uses the Google API in order to produce its search results. Philipp Lenssen who also runs a blog at Google Blogoscoped, also designed FindFoward.

In order to use this option, simply enter a keyword and select “Get RSS” from the drop down list. FindFoward then returns the RSS URL that is pasted into your favorite RSS reader.

Some would question the “why” of doing this. I and more than likely Philipp would respond, “because you can”. Being able to apply a live feed to a keyword of interest can always be more than a novelty as well. If a user is doing heavy research on an item, and wants to know when the site gets updated and/or new results appear, this is a good tool to employ.

My only fear is that Google may oppose this RSS feed using its API because of its support of the Atom subscription format. Google has already required the shut down of an RSS feed for Ecademy.com that used GoogleNews as its source of information.

Murdok | Breaking eBusiness News
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