Last night, my husband was logging in to Facebook when he noticed something was different. He asked me if I’d seen this before:
Nope. Conspicuously absent from the redesign, of course, is the phrase “social utility,” Facebook’s high-falutin’ euphemism for “social network.” (I swear I noticed that before I read theTechCrunch post, too.)
I’m guessing the new homepage is not the harbinger of major changes at Facebook—rather, it’s probably the last step in the extremely long roll out of their latest redesign.
It looks cooler, it matches with the new interior design better, and it loses the pretentious autonym—that is, it explains what it’s for more simply. Not bad.