A panel of young adults moderated by Guy Kawasaki which should be very interesting to marketers and anyone in the mobile business.
</span>Conclusions and insights from this should obviously be taken with a pinch of salt as this is a pretty homogeneous group, but some of the answers to Guy’s questions were stunning to me, and I consider myself extremely savvy.
You can see the entire Veotag video here, which has the wonderful feature of bookmarking different parts of the video with hyper links (which I have done in the bullet points).
- In this panel of 6 people 2 of them (girls) send over 4000 text messages in a month
- Very few of them watched more than a couple of hours of TV a week and all of it was tivo’d so all ads were skipped
- Almost all of them subscribed to or at least read wired
- Almost all of them are on Verizon
- When asked what gadget or service they would want they almost all wanted a converged mobile device that held everything all their content, music, video, and acted as a billing device so they could buy stuff
- All of them were on myspace or facebook (no surprise there)
- None of them knew what RSS was
- Non of them wrote a blog but most read them
- Only one of them knew what a wiki was but they all used wikipedia
