Category: Archive

Google And Virgin America To Offer Free WiFi During The Holidays

Virgin America has partnered with Google to offer free in-flight WiFi to all of its passengers during the holidays.
From November 10 to January 15, 2010, passengers on all Virgin America flights will be able to access email, shop online and visit social networks free of charge. In May Virgin became the first airline to offer Gogo Inflight Internet service on every flight.

Does Size Matter in Display Advertising?

Eyeblaster released its Research Global Benchmark report for 2009, which provides an analysis of the performance of different types of display ads like banners and rich media ads. The research found that while clickthrough rates for standard banners improved with an increase in size, size did not factor into the performance of clicks on rich media ads.

"In rich media, size is only one component of banner visibility on the site," says Eyeblaster.

Google Launches New Display Ad Measurement Tool

Google has launched a new tool in the US and the UK to measure the impact of display ad campaigns across the Google Content Network. It’s called Campaign Insights.

Google says the tool can give reliable data about how a campaign has raised brand awareness or active user interest, in a particular product or service. It calculates the incremental lift in both online search activity and website visits resulting from a display ad campaign.

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