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Yahoo Inc said on Monday it has revamped its search to compete against Microsoft Corp's Bing, even as it relies on the Redmond giant to power its queries.
It may be because due to the reports that the Microsoft gained 0.5 percent in July. According to the latest reports, 64.7 percent for Google 19.3 percent for Yahoo and 8.9 percent for BING. For more information visit the link: Yahoo to compete with Bing despite Microsoft deal - Yahoo! News
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The deal between yahoo and bing has not been approved yet. So I am not surprised that they still compete each other at this moment.
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Yes, I too agree with your opinion. There should be a healthy competition in every market, otherwise there would be no quality.
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It is healthy to have competition, but not amongst the 2nd and 3rd tier only. To watch 2 power houses fight over the scraps of the SE world isn't very becoming of them honestly. If you don't want to win, then you are playing for 2nd best...and that's not a race anyone wants to be in; they need to partner up and see what they can do together.
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Even though BING has less than 10% market share, it enjoys so much publicity.
It may be the secret of Microsoft.
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I am fortunate enough to get to meet on a quarterly basis with teams of sales people from Google, Yahoo!, Microsoft, AOL, and even Ask because we spend millions on a monthly basis advertising with these engines. Our marketing team has standing daily or weekly conference calls with all of them. I knew about Bing probably 6-9 months before the announcement, and it was described to me at the time as a rebrand of Live. And that's pretty much what it's turned out to be - Live with a few tweeks. They added a few cool things, but under the hood it's still Live.
I honestly don't see Microsoft or Yahoo! ever having a chance of taking a substantial amount of Google's search market share. It will take some totally new innovation coming out of nowhere from some unknown person/company... kind of like Google did. Unfortunately, Microsoft has NEVER been an innovator. They are not an 'idea' company. They are a marketing company. Since the begining of Microsoft they have been buying or copying other peoples ideas and simply out marketing them. But they were always able to buy leading companies in the markets they wanted to be in rather than having to innovate or create their own product. They can't buy Google so there is no way they'll ever over take Google IMO. Look at all of the money Microsoft is spending on advertising. How often do you see Google ads on TV? I predicted when Bing arrived on the scene that after all the buzz settled, things would return to about the same levels... that perhaps Bing might steal a little marketshare from Yahoo! But in the end Google will win. And that seems to be the case. Google has cool, innovative ideas. They create a work environment where creativity is promoted and rewarded. The others are typical corporate environments where entrepreneurial attitudes and creativity are snuffed. IMO that is why Google continues to win. |
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Mainly agree. Hopefully it will continue to be the best native SE. |
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In the end, they're all competing for the same eyeballs, much like auto manufacturers who compete against all others even if they're targeting a specific make and model in their ads. For instance, Chevy's Malibu seems to be targeting Accord and Camry, doesn't mean they're not still competing with the Fusion.... |
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It's interesting, when looking at share of the search market, to see just how uncompetitive things are here in the UK when compared to elsewhere in the world.
Right now, I would say that Yahoo & Bing would be happy if they had 15% of the UK search market (in total - not each)
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