Quote:
Originally Posted by FreeDesignQuote
We try not to “put all of our eggs in one basket” and get a more broad keyword focus. We would rather play in the top 10 positions for 5 keywords, then the first position for 1 keyword. Just in case of those unexplained drops! Just my 2-cents worth!
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This sounds plausible at first sight. However, I'd like to challenge this on the basis of pure logic.
I think that very much depends on the value/revenue you achieve with a #1 position rather than #7, #8, #9 or #10.
Let say, a single #1 brings you ten fold the revenue of a single #9 for the same keyword. Let's say you can budget 15% of your revenue for marketing and you only need 12% to get that particular number one position. Now having this extra marketing budget allows you to invest into a second keyword to bring it to number one as well. That allows you to broaden your keyword base. And remember it is 3% of ten times the revenue in the first place.
Lets say you are getting $1,000/mo from the 5 keyword at #9. That means you can spend 5 * $150 = $650 on building more links and increase the keywords position. If you were #1 and this keyword would bring $10,000 and contribute $1,500 to the marketing budget. That way you would spend $1,200 to hold the position and have $300 extra to build for a new keyword. And off course you would make twice the revenue and hopefully more than double the profit.
I'm not saying you should not broaden your base, but you might want to focus on a single keyword and or target market until it gets too expensive to improve, then go for the next one. And while focusing on a single keyword, I'm sure you'll pick up 5 that are in the first ten more or less by accident.
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