Yahoo Tweaks Bidding Information

[dutter]

If you haven't found an email from Yahoo Search Marketing yet, be advised they are making some changes to the Manage Bids page that you will want to know about.

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[sandwalker]

So Yahoo is slowly coming round to the Google-world paradigm. Why don't they do something different? Like Setting fixed prices per number of Clicks on keywords and KW-phrases. Something like $3,000 per 1000 clicks (for a selected keyword) = $3/click using Google's CPC so if my ad budget is only $500 per month, I should be able to get a guaranteed 166 Clicks for that keyword or phrase along with equal placement showings. Right now, it's all too expensive and hard to justify without extremely high CTR's. That's what I think. Bruce

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[incrediblehelp]

greed, greed, greed.

[daveberk]

Google keyword costs are nearly twice what I am paying on Yahoo and MSN. Now Yahoo also wants to keep me in the dark - watch for the price increase.

Why not? How will anyone know? So much for a level playing field. At least with the old Yahoo/Overture system I could know who is bidding and how much and set my bids accordingly.

Now I'll be into the same Google-guesswork - thanks Yahoo - watch my total spend go down.

The other thing I worry about is that as prices go up the temptation for (and likely occurance of) click-fraud goes up.

Notice how we don't get any concrete info on that either.

Is this an industry segment on auto-destruct?

[incrediblehelp]

Originally Posted by daveberk

Is this an industry segment on auto-destruct?

If they don't take full responsibility of click fraud it will be. I don't spend a dime on Yahoo because their is to much incentivised trash in their network.

[Scout]

I have lost faith in Yahoo's network of partners. They are mostly arbitrage accounts! They still give you no way to opt out and only advertise on the Yahoo search engine. At least Google does that. Their is still no way to advertise in the US only. Google does. There is still no way to exclude suspicious partners. Google does that too. Yahoo has been careful to only adopt Google policies that benifit them, not the advertiser.

I would highly recommend Yahoo Sponsored Search to all my Competitors! LOL

[Hiops]

I guess yahoo on self destruction path, they have to change their policy asap, or they gonna lose all the clients.