Same as most of the SE's. Quoted this from "The Founder" in this thread, "
Arse, Bollocks and Bull. PPC and SEO!!" at Threadwatch.org
Hits it pretty much on the head except for the need of lots of relevant IBLs and any other marketing you can think of:
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Here we go, you build your site, you do your 301 redirect from the non-www to the www.. you use tons and tons of quality text based content, you use a discriptive text based navigation, you use search engine friendly urls, you add RSS feeds for your content, you make sure you have all unique and discriptive metas and title tags, you make sure that you have discriptive ALT tags for all the proper images, all your internal links are discriptive, you outbound link to only quality and authority sites, you create your Google and Yahoo Sitemap (if you want to call that Yahoo thing a sitemap).
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