Project Panama finally debuts

Yahoo! Discussion Forum Yahoo Search discussion. Any topic or subject specific to Yahoo should go here. You will also find a subforum dedicated to YPN & Panama.

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10-17-2006, 08:23 PM

dutter

WebProWorld Veteran

Join Date: Apr 2005

Posts: 627

Project Panama finally debuts

Yahoo's all-out effort to compete with Google on contextual advertising has arrived, and marketers should start seeing invites to try Panama arrive in their inboxes very soon.

Can Yahoo out-Google the leader in paid search ads? Or will the rich simply get richer with Yahoo unable to ever catch up?

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