Video mashup comes to Yahoo

[dutter]

Yahoo bought Jumpcut, yet another in a growing line of social media purchases made by the company. It's time to start thinking harder about marketing in the social media environment, being part of the community, etc.

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[florabalance]

yeah, you mean myspace.com, blogs etc? This all seems a little foreign to me, do I have to do it?

[dutter]

Have to do it? Depends on your targeted niche and what you have to sell. Not everyone is on MySpace. The trend does seem to be carving out oases on the Internet for like-minded people through networking sites. Why ignore them if there is an effective way to reach a potential audience?