Dynamic Keyword Insertion in Yahoo/Overture campaigns

tomhouy · #1 (**permalink**) 05-31-2006, 02:24 PM

I'm having a hard time finding an answer to this in Yahoo's support section, so I figured I would ask this here...

Does anyone know if Yahoo/Overture has any sort of Dynamic Keyword Insertion feature similar to Google? With Google, if you place the variable {keyword} in your ad title or ad copy, it will automatically replace it with the keyword phrase the user typed in. Apparently you can also use this variable in your destination URL, so the keywords the user was searching for get passed along to your web analytics.

I am looking for a way to do this with our Overture campaign as well but I am not sure if they even offer this feature or if it goes by a different name.

Any ideas or info would be greatly appreciated.

benc007 · #2 (**permalink**) 05-31-2006, 11:16 PM

I am not sure, but this would certainly be a great tactic to increase CTR.

TrafficProducer · #3 (**permalink**) 06-01-2006, 05:15 AM

Contact Yahoo at : smallbiz-affiliates@yahoo-inc.com

Ask them to help you out.