How accurate is this article ?

[asya]

I just came accross this article in the Evrsoft developers web site...
http://developers.evrsoft.com/articl...om_yahoo.shtml

... and I am very intrigued by it. I am quite sure I do not agree with many of the things stated in it...

like...

Make sure your domain name is "Keyword Rich". You can make your domain keyword rich by simply inserting hyphens to separate words in your domain name. Yahoo! gives more relevance to sites with keywords in their domain name.

Take our domain name for example: http://www.home-based-business-opportunities.com/

It is made up of 4 different high-in-demand keywords: "Home Based Business", "Home Business", "Home Business Opportunities", "Home Based Business Opportunities".

While crafting your domain name, even you should try to keep your domain name such that it is made up of one, 2-4 words main or "parent" keyword; which in turn is made up of 2-4 high-in-demand "child" keywords.

You may or may not get a top ranking for all your targeted keywords but you can be sure of getting one for your main or "parent" keyword (If you do everything else right).

Even if you have to get a separate domain name for this purpose, GET IT! It is absolutely crucial for your ranking.

OR

Yahoo! determines the popularity of a website by the amount of time a visitor spends on your website. If a large no. of them hit the "back button" of their browser as soon as they hit your web site, you can kiss goodbye to your dreams of a possible higher listing.

Once you get a lower listing, it can get very difficult to make up as visitors will not be able to find your site
easily.

... I am quite sure there has been a lot of discussion on the diminishing importance of keyword rich domain names and the increasing importance of building a brand name at WPW, Webmaster World and at the highrankings forums.

... And what is the deal with this?

Yahoo! determines the popularity of a website by the amount of time a visitor spends on your website.

That means a newer web site has hardly got a chance to get a top rank ?!!!

Can anyone please enlighten me on this?

[bhartzer]

Keyword-rich domain names don't matter anymore unless you sell widgets and you've got widgets.com. Think branding and using your company name, not a domain name just so you can throw in keywords to try to influence search engine rankings.

The fact that Yahoo! determines the popularity of a website by the amount of time a visitor spends on your website has never been proven. I'm not sure if they would have a way of using that technology, anyway. They don't have access to your website to know how long someone spent on your website.

[webcertain]

Originally Posted by bhartzer

They don't have access to your website to know how long someone spent on your website.

True but they could use the Yahoo toolbar feedback no?