Welcome to the forums, aharis.
I'm actually surprised that you say that you're doing well in Google but not well in Yahoo!. It's usually the other way around.
Anyhow, you don't have to pay for SiteMatch in order to do well in Yahoo!. I would actually stay away from it, there's no need to pay for it to get a good Yahoo! ranking.
If your site is fairly new, then I would wait a little bit longer because Yahoo! is behind Google in updating their SERPs. If you're not in the Yahoo! Directory, then you might consider getting a listing.
Yahoo! also really really loves keyword text links to your site, and increasing that internally on your site (e.g., make sure your internal navigation includes accurate keyword text links to your other pages) will help.
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