With the number of times...
1) With the number of times I've seen security holes in cPanel and the like, I personally modify configuration files by hand. I much prefer that. But if I were to use something like cPanel, I'd close the ports used in the firewall and use ssh tunnels.
2) I'm usually looking for traffic by keyword / phrase, overall conversion rates, convers rate by phrase, dollars per phrase, dollars per unique visitor or some variation of those.
3) Why would I need Excel. Our analytics software allows for some neat custom reports without using Excel. I can sort, change time periods, filter data, etc. all through the analytics software. I think most enterprise analytics software will allow for this. All of the ones I've seen do.
Brian.
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