Google Adwords is it worth ?

[deepsand]

The demographics of the users of each different SE are different.

Therefore, the demographics of your target audience, i.e. those most likely to want your product or service, will determine how well a particular SE performs relative to others for you.

[LD]

That information would be very significant - determining the demographics of each SE and how they differ from each other.

[deepsand]

While such information can be a useful starting point, knowing the demographics of the totality of as SE's user base at a given point in time will not tell you much about those searching for your particular product or service over the course of time.

While some SEs can and do now provide such data to advertisers with active campaigns, and may even provide for selective ad impressions based on such, the advertiser still needs to do the testing in order to learn real results applicable to his product/service, his ads, at what time of the day/week/month/year, etal..

In marketing, the 3 cardinal rules are :

1. Test;
2. Test; and,
3. Test.

[arenee]

it depends on ur budget in my opinion. yes, it can generate customers, but those customers cost. sometimes more than the amount u will have to pay to google. research all potential ad solutions, including affiliates, before choosing.

[deepsand]

it depends on ur budget in my opinion. yes, it can generate customers, but those customers cost. sometimes more than the amount u will have to pay to google. research all potential ad solutions, including affiliates, before choosing.

As is the case all marketing.

Only by testing can you determine what is and is not profitable.

[shonmark10]

I think the grip of Google Adwords is totally based on the fact which can be tested by your campaign at low cost and based on the result.

[williamc]

I think the grip of Google Adwords is totally based on the fact which can be tested by your campaign at low cost and based on the result.

Ok, so you can reformat what someone else just said, what else have you been trained to do?

[SuperMan]

You better have a big wallet with Google Adwords and you should start slowly and learn as much as possible. Big learning curve to become really great with Adwords and that is what you need to become successful at PPC. But you cant beat the amount of traffic instantly to your site...

[deepsand]

You better have a big wallet with Google Adwords and you should start slowly and learn as much as possible.

Only if you get stupid with your bids and budget, especially with Content Match.

Big learning curve to become really great with Adwords ...

Time consuming, yes. But, not all that intricate or difficult.