Google Adwords is it worth ?

[AppletreePrint]

I agree with most comments here...

If you are in a niche market then use Adwords until you are out of the sandbox, then concerntrate on getting your organic listings to the top. If your in a saturated market then use adwords until you are performing well enough with your organic searches. Obviously Adwords doesn't work for everyone but if you register with adwords and don't use it for a couple of weeks, you will probably find that google will email you with an incentive to start using it - when you recieve your voucher try some free advertising and see how adwords performs for your business.

Kindest regards,

[deepsand]

If you are in a niche market then use Adwords until you are out of the sandbox, then concerntrate on getting your organic listings to the top. If your in a saturated market then use adwords until you are performing well enough with your organic searches.

There are many markets where SEO will never yield sufficient traffic and/or the ROI that PPC does.

Obviously Adwords doesn't work for everyone but if you register with adwords and don't use it for a couple of weeks, you will probably find that google will email you with an incentive to start using it - when you recieve your voucher try some free advertising and see how adwords performs for your business.

I've set to see such offer that applied to existing accounts.

[hospitality]

It is worth to join at least to see how it works.
There are several reasons to get traffic via adwords, i.e.: build a base of registered users, sell a service or a product, price lists downloads, etc.... What it matters is how much you spend vs. result (registrations, sales, downloads, etc..).
When you will start using Adwords you will have the opportunity to set a daily budget, initially keep it low but not near zero so that you can experiment, expect to spend some money for the cause of learning but do it wisely.
Once you have learned which keywords work best, which ads work best, which landing page work best, etc... you can continue to grow from there, refine you budget, keywords, ads and so on.

[AndrisE]

The worst part about all this is Google’s got you. You have only 2 choices: advertise with them or advertise with no one. They dominate the online search market. Competitors like Yahoo are sadly a joke.

[Spiffy2]

I have been using Google adwords for about 9 years now. It used to be well worth the money. However, with the changes they have made over the past few years, it is very expensive. I used to spend thousands a month and then they started making it so difficult with their "slapping" of my sites. Even though I had totally relevant landing pages, it became hard to figure out what the issues were. I use them far less today.

[Spiffy2]

The worst part about all this is Google’s got you. You have only 2 choices: advertise with them or advertise with no one. They dominate the online search market. Competitors like Yahoo are sadly a joke.

I totally agree! I really have grown to dislike Google.

[deepsand]

The worst part about all this is Google’s got you. You have only 2 choices: advertise with them or advertise with no one. They dominate the online search market. Competitors like Yahoo are sadly a joke.

To the contrary, excellent results can be had with both Yahoo and Bing.

I find the ROI from both of them to be higher than for Big G.

Which works the better is wholly dependent on the demographics of your target audience.

[mamola500]

They offer a free $50 when you first open the account, they give you a voucher code to use - so gotta be worth it just for that.

[mamola500]

although think it has to be taken within 14 days of opening account, and you have to deposit £5 or £10 to activate the account. Free money (almost!)

[LD]

To the contrary, excellent results can be had with both Yahoo and Bing.

I find the ROI from both of them to be higher than for Big G.

Which works the better is wholly dependent on the demographics of your target audience.

Could you please explain the last part about how demographics factors in making Yahoo and Bing a better choice over G?