How to be social media expert?

[adisonclay]

My question is how to be expert in social media marketing?

[mjtaylor]

Wow, big question. Do you want to do it for your own website or offer your services to others?
Are you already using Twitter? What about Facebook? Which bookmarking sites are you using?

Give us an idea of where you are and what you know so we can be helpful.

[adisonclay]

Thanks mjtaylor for replying me.

I want to do SMO for both website as well as services. I had worked with twitter and facebook. In case of twitter,just created author bio and tweeting links from my websites and blogs. And in Facebook, putting links on wall. But it's not strong SMO activity for sure. I want to learn more advanced activities involved in twitter and facebook.

And talking about SBM,I am submitting related stories,voting for others. Apart from that which areas should I focus to expertise in SMO?

Your guidance is helpful.Thanks in advance

[ChrisSEO]

Well you should ask what your clients are looking for. In most cases I feel like clients are looking to use these social media outlets to bring in more business and build relationships with their existing clients.

I'd say you're gonna have to know how to build followers for Twitter/Facebook. You should also focus on building some kind of strategy to getting them into the customer funnel such as getting them to an optin list to market products and services.

[junosama]

Create profiles on social sites and then learn how to successfully use them to promote something or create greater interaction between your business and its customers.

[kamrenroder0]

Firstly you have to know what is the social media marketing to get expertise..
What is social medial marketing? Social media marketing consists of the attempt to use social media to persuade consumers that one's company, products and/or services are worthwhile.
Businesses using social media want to sell their products or services of course. But as blatant advertising on social media would, in most cases, alienate their intended audience or even get them kicked out of the particular social community they're trying to infiltrate, businesses need to use other methods to promote themselves.
To use social media marketing effectively, businesses have to be perceived as members of the social media community, willing to interact with other members.

The main problem with social media marketing from a business perspective is that it can be incredibly time-consuming. Social media marketing campaigns are not one-shot affairs; they need to be nurtured over time. While big businesses such as Dell, Microsoft and HP have been using social media marketing effectively, they have the kinds of marketing budgets that allow them to assign x number of staff to conduct and manage social media marketing campaigns, resources that a lot of small businesses don't have.

Still, social media marketing is a type of marketing that many small businesses could benefit from, if only to find out more about what their customers are thinking - and saying - about their brand and their products.

[mjtaylor]

Well, I believe social media needs the personal touch. In other words, I don't think you can effectively use Twitter and Facebook for your client's corporate presence. They need to establish their own relationships and contacts.

You can use bookmarking and your Tweets/FB updates to enhance SEO, but I belive your role is an adviser to help your clients understand how to maximize their use of SM.

But the bottom line is that becoming an expert takes time ... hundreds if not thousands of hours of use, experience and research.

[adisonclay]

Thanks for your replies.

[nuttakorn]

To be the expert of social media, you need to define your objective first in order to determine your goal when you implement social media tactics, you need to define the strategy as a whole not just only communication channel that add-on from your current traffic. Before you develop the strategy, you need to listen to your target audience and then implement the communication tactics to convey through them via social media channels. All media should be integrated that make powerful campaign like "The Best Job in the world" that driven by PR and Social Media.