usability problem,converting only 1 a day

[byronc]

I'm having the same problem with our website. We currently get about 500 to 600 visitors daily but we're only converting about 1 a day. We can't figure out what the problem is. We have been in business for 8 years and have always had this problem. Our company name has the word "sex" in it so we're thinking it might be because of that so we bought another domain sleekandmodern that we considering redirecting our site to to test out the conversion rate.

Any advice?

our company domain is sexy furnishings.

both domains above end in coms

it depends where your traffic is coming from, ie what is bringing people to your site. Buyers or some other sort of traffic you have marketed through some means?

[teamonfuego]

100% of our traffic is coming from Google and the other search engines through organic listings. We're #1/2/3 for a few decently trafficked terms, like "cool furniture", "funky furniture", etc. Our traffic is legit. We have google analytics installed. I'm thinking we should consider doing a complete overhaul of our design.

One of our competitors, InMod (com), has similar products and pictures as us but they're getting a good deal higher conversion rate (like 4 or 5 times higher). Not sure what the deal is...

We do own a couple of other domains: modernloungefurniture (com) and sleekandmodern (com) and we're also contemplating the idea of duplicating our site and redirecting all of our traffic to each page to a corresponding page on the new domain. The thinking is the word "sexy" in our domain is either (a) blocked by corporate domains; (b) turning people away from buyng; and/or (c) forcing emails from our email marketing campaigns into the trash bins of our customers.

Does anyone have experience with 301 redirects? Should we expect to lose our search rankings? If so can we undo the redirects and go back to biz as usual?

[deepsand]

One of our competitors, InMod (com), has similar products and pictures as us but they're getting a good deal higher conversion rate (like 4 or 5 times higher).

How do you know that?

Are you also in a position to compare absolute conversion counts and average sale values?

[teamonfuego]

Based on conversions I have had with people in the industry over the years.

Back to our dilemma:
We do own a couple of other domains: modernloungefurniture (com) and sleekandmodern (com) and we're also contemplating the idea of duplicating our site and redirecting all of our traffic to each page to a corresponding page on the new domain. The thinking is the word "sexy" in our domain is either (a) blocked by corporate domains; (b) turning people away from buyng; and/or (c) forcing emails from our email marketing campaigns into the trash bins of our customers.

Does anyone have experience with 301 redirects? Should we expect to lose our search rankings? If so can we undo the redirects and go back to biz as usual?

[deepsand]

Based on conversions I have had with people in the industry over the years.

Was that in response to my two questions?

• How do you know that?
• Are you also in a position to compare absolute conversion counts and average sale values?

If so, are we to then presume that you've actually no empirical conversion data re. said competitor?

[teamonfuego]

Was that in response to my two questions?

• How do you know that?
• Are you also in a position to compare absolute conversion counts and average sale values?

If so, are we to then presume that you've actually no empirical conversion data re. said competitor?

Back to our dilemma:
We do own a couple of other domains: modernloungefurniture (com) and sleekandmodern (com) and we're also contemplating the idea of duplicating our site and redirecting all of our traffic to each page to a corresponding page on the new domain. The thinking is the word "sexy" in our domain is either (a) blocked by corporate domains; (b) turning people away from buyng; and/or (c) forcing emails from our email marketing campaigns into the trash bins of our customers.

Does anyone have experience with 301 redirects? Should we expect to lose our search rankings? If so can we undo the redirects and go back to biz as usual?

[deepsand]

Why do you rudely evade easily answered questions, particularly ones whose answers may serve to be useful?

[teamonfuego]

Why do you rudely evade easily answered questions, particularly ones whose answers may serve to be useful?

Didn't mean to sound rude...just trying to get some opinions about 301 redirecting.

[deepsand]

Ignoring the questions, including the last one re. why you evade answering, is the rudety.

[teamonfuego]

Ignoring the questions, including the last one re. why you evade answering, is the rudety.

I'm sorry, I just don't see how explaining my rationale for why I believe our competitors are getting better conversion rates is that important when all I'm looking for is a little advice from people on how to increase conversion rates and how 301 redirects impact your search engine rankings. I don't mean to sound rude, I'm just trying to stay on topic. I do really appreciate everyone's feedback.