Agree and optimize landing page for keyword phraseThat's the key to avoiding litigious disputes; something that make the DBA and/or URL .
1.Trademark was applied for on November 27 hasn't been issued yetFirst, Orlando can not be trademarked. Stroller Rental is very generic and the granting of that trademark blocks an entire class of services. It is too generic to be a trademark. That trademark should never have been granted and can be defeated.
However, we are talking about a lot of money and time, and obviously there is not enough money in stroller rentals to make it worth the bother.
I would though tell them that. That is an invalid word mark and can be invalidated in court. Only their graphical mark is valid. They are seriously over-reaching.
This is a common problem. Here in Key West, some B&B trademarked "Key West Bed & Breakfast" and now they are claiming nobody else can use that phrase. The TDC, Tourism Development Council is fighting them and has already spent 60k or so.
Call it Sunshine Stroller Rental or something if you're doing a real business. If it is just about the domain name, give it up.
2. Time,energy and expense is a hassle
3. New name and/or adding it to an existing site as a new product offering will be pursued.
This leads me to ask a new question(theoretically speaking).
Say site owner A has a dn in business for 3 years.
Site B gets a similar dn in business for 1 year.
Site B applies & is granted a mark.
Site A finds out about mark after opposition(challenge) period has lapsed.
Do you think he can challenge mark?
If you can put yourself in both site A and site B shoes.
From site A's view would it be recommended to trademark a kick butt dn?
If you have a lot of kick butt dn's cost can add up.
From site B's view this might not be ethical but would it fly.
Thanks again for all opinions.