Become a Google Guru. Read read ...

[kgun]

Some relevant Books

1. Become a Google Guru
2. Not to forget Amy N. Langville and Carl D Meyer: (2006) "Google's PageRank and Beyond: The Science of Search Engine Rankings".

It has been valuable for small companies here to sit under the "Microsoft apple tree". Is there a new tree in the garden where small companies can thrive and prosper if they work with the Google wave?

[NotAnotherUserName]

I'm hoping that selection becomes updated soon because many of the SEO books are outdated now.. we need something refrshing to read.

[kgun]

I know the slogan:

"When a book on SEO is published, it is outdated".

1. In a sense it is correct, in
2. another far from correct.

Here

"How outdated is a measure based on quarterly (three months) data january 11 2010 if it is updated for the fourth quarter 2009".

Source:
http://www.webproworld.com/google-di...tml#post488765

is a typical example in one post. Read the whole thread, and you will find valuable book references that contain correct information that go far beyond the speculation and informal opinions you find in that thread especially and on web forums generally.

[NotAnotherUserName]

The Fundamentals are always going to be there but I reckon someone needs to give everything a fresher look soon. I'm sure there'll be a book along soon to refrsh us all.