There are two tags that a lot of people seem to forget about when building a website that can both help the look of your site and also help your ranking in the search engines.
A lot of times when people are building web pages they use [b] tags and <font size=> tags to show importance for the page header or certain sentences they want to stand out. Instead of using these you should use <h> tags instead. There are 5 different <h> tags from 1 to 5.
The reason you should use these is that the search engines see different text as more important then other text. The text that the search engines see as more important is the text used in the <h> tags. So it is important that you try and use your key words in the <h> tags.
Everyone would use this tag if for no other reason just to be nice.
The tag looks like this
Web Site Design*
Most people never use this attribute. The reason you should use it is simple: It's there for the blind. Speech browsers read the title attributes aloud, so people that can not see know what the page is about.
It also has the benefit of adding search engine related content. The terms you use should be relevant to your site helping you get your key words in the "title". The search engines a long with everything else looks to see if your website was designed right. This is just one more step in getting it done that way. Every little bit helps and this could be the very thing you need to move above your competition.
Do you know of more tags that will help your ranking in the search engines?