So if I'm correct in my knowledge of copyright laws this could mean the end of Bing from Microsoft.
Apparently there is a company St. Louis U.S.A. (Ars Technica) that has been using the trademark 'Bing' for over ten years.
You can read the press release on this issue to find out more.
If anyone knows the ins and outs of copyright laws, tell me, will this lawsuit fly? Is Microsoft's Bing dead?
I'd like to know!