Hope you can provide some advice.
My client is based in Australia, has Australian web hosting and is using a .com TLD (his main clients are in Australia and Far East). He recently switched from another .com.au (a different name) TLD in order to gain traction abroad and not seem too "home grown".
He wants to expand into the US and UK markets so I recommended he purchase the .co.uk and .com.au TLDs of his new domain name in order to appear in Google's brands of search engines (i.e. google.com, google.com.au, google.co.uk).
Should he use the .com TLD as the US-specific and global site then set up 2 further web hosting packages in those countries for .co.uk and .com.au with country-specific information?
Or set up single pages/section on the .com site for Australian and UK markets then point the TLDs to those pages?
www . name . com / australia
www . name . com / uk
www . name . com / us
What should be the best course of action here?
Appreciate any insight.