Google Adwords keyword nightmare!
Hello everyone. I was recently put in charge of organizing my firm’s google adwords campaign and I have found the application of acceptable keywords to be a nightmare. The firm I am working for is a reasonably large one (100+ lawyers) in China called Lehman, Lee and Xu. Most of my keywords have under the required click through rate and therefore the campaign that they are in gets knocked off.
My question really is how many keywords do most people use and how broad are they in scope? For instance, we have opened offices in most places in China and some of them are very remote. Our Mongolian office is not likely to get much Adwords support because of the relative paucity of “Mongolia law firm” searches there are.
Any comments/suggestions would be welcome.