From the time when the actual difficulty stemmed from the proliferation of websites that used unethical ways of boosting their ranks like Keyword stuffing and link building, newer techniques and methodologies are being developed to prevent unethical issues regarding website promotions.
I ask you guys what is the future of search engine optimization ?
That is closely-tied to the question: "What is the future of search?"
My thoughts: as search technologies improve, the need to "optimize" (i.e. to make resources easier for search spiders to digest) will likely disappear.
Dan LeFree | Owner/Operator (Web development, marketing)
The people who search on search engines will never quit and it only increases , so the search engines keep updating its algorithm so the need for SEO always Exits(may be in some other form)
I think that will entirely depend on search engines. Like Google for instance, it keeps on changing its algorithm to lessen manipulation of ranking which of course is needed if we want to get good relevant search results.
As the algorithms get better and better, the SERPs should become more and more relevant to the searcher's target, which would seem to reduce the need for as much SEO activity.
But in order for those more focused search engines to properly sort the millions of sites out there, site structures will have to be brought within some strict standards. That structuring may not be called SEO... perhaps it'll fall within the developer's area of responsibility, perhaps the coder's. I suspect that basic site design, developing and coding may end up being combined under one hat, to include what we know today as SEO. But I don't think it will go away.
I'm more inclined to think that a point in time will come that you won't be able to put a site up, until it has been certified as compliant to whatever architectural standards are set.
SEO is not going anywhere, if anything it is going to become more complex as search engines and search marketers battle for rankings. Ten years from now I'm sure you will be able to get a bachelor degree in search marketing and maybe a minor in SEO.
I think there will always be a need for someone to work to increase the profile of a company's website be it through gaining links from other websites or mentions on social media. These will probably always be a factor in search engine ranking. I don't think web developers will know 100% how best to make a site for search engines as there are too many factors to know (they should know how to make a website accessible but most don't) and think it will be this way for at least another 5-10 years.
There will surely be a good future for SEO, there will be awesome and great SEOs and there will always be spammers...
Language is organic and keeps changing, so the search engines need to keep updating and so do websites, which is the gap SEO'ers bridge too
I imagine the future will be bad for people with pure adsense sites and good for people who have legitimate businesses.
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