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Thread: Will link exchanges really help you?

  1. #1
    Junior Member
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    Will link exchanges really help you?

    My SEO company wants to start contacting "related" websites who are not competing against us. They then want to create a links page and do link exchanges with them. I have been hearing mixed reviews from this is a great idea to this will hurt your SEO.

    What do you truly think?

  2. #2
    Moderator Tubby's Avatar
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    Re: Will link exchanges really help you?

    I think if your company want to do something. they should do it.
    Yes there are mixed views everywhere. The more you look the more you find.

    are you expecting blanket advise?
    or would you expect advise on the details of each separate link that you might or might not acquire, and where it links from and to.

    there is a poll here http://www.webproworld.com/search-en...cal-links.html

    cast a vote - read the results it might help answer some questions.

    classic cars - directory - Southern cross Engines
    If Optimising for google gives you a headache? - try optimising your Users

  3. #3
    WebProWorld MVP danlefree's Avatar
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    Re: Will link exchanges really help you?

    Quote Originally Posted by youngerjedi View Post
    My SEO company wants to start contacting "related" websites who are not competing against us. They then want to create a links page and do link exchanges with them. I have been hearing mixed reviews from this is a great idea to this will hurt your SEO.

    What do you truly think?
    If you are paying an SEO company to do it, it will be a huge waste of your money. (I've seen enough form e-mails begging links or exchanges to know that very few people are going to give two seconds to yet another piece of spam in their inbox)

    If you do it yourself, it will probably be a huge waste of your time.

    If you find related non-competitor sites and propose something more valuable than a simple link exchange, you'll be engaging in some potentially-valuable business development - and that is where I would spend my time.
    Dan LeFree | Owner/Operator (Web development, marketing)

  4. #4
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    Re: Will link exchanges really help you?

    Personally, I have done link exchange program for a while and I have stopped doing that. It is because I think that my time has better used on other area. Link exchange program is just too time consuming for me.

  5. #5
    WebProWorld MVP dharrison's Avatar
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    Re: Will link exchanges really help you?

    Hi Younger jedi (cool name BTW)

    Reciprocal links don't really hold weight and I am freaked that an SEO company have suggested this. The best way is to attract one way links towards your website and you can do that through great content that benefits your business and customers. It is also time-consuming (in your case expensive) and very thankless.

    As I don't know what website you mean I shall provide an example: You are selling coffee makers. In that case you would provide a how to guide on how to get the most out of your coffee maker; demonstrate how to make legendary cappucino; and debate the best sort of coffee to use for frappes. Obviously some of this could be articles, others video and online communities.

    Obviously if in the meantime you network and find someone who sells fairtrade coffee at a reasonable price or a fellow who roasts coffee from his kitchen, then by all means reciprocate links as this can benefit your customers/potential customers.

    I know there are blanks in this but I hope the initial point is clear. HTH
    Deb Harrison
    Essex Web Design | DVH Design Blog
    If I have helped please add to my Reputation

  6. #6
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    Re: Will link exchanges really help you?

    Can anyone tell me how to see the links from other websites

  7. #7
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    Re: Will link exchanges really help you?

    Reciprical links are not always bad. There is nothing wrong with exchanging links with other sites if both sites are relevant to one another. I would NOT recommend implementing a links page, nor would I generally want links from links pages on other sites. Try to get reciprical contextual links from some page on their site that is relevant to the link text you're trying to promote. The fact that you both link to each other has no negative effect as long as the two sites are relevant and there is some perceived benefit to users on both sites for those links being there.

    However, if you run a site that sells baby toys and you're reciprocal linking with a porn site or casino site, eventially it could lead to problems if you're found out. Those sites are in no way relevant to one another, and if manually reviewed by a Googler would almost certainly be deemed as links placed for the sole purpose of boosting rankings and/or PR.

  8. #8
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    Re: Will link exchanges really help you?

    tonybryan: to see the links from other websites that Google "sees", first, log into your Google Webmaster Tools. Then go to > Your site on the web > Links to your site. You need to have an account for that - easy to open and very helpful.

    You can also use LinkPopularity website to find out who links to you on Google, Yahoo and Bing. They just make it easy for you to access that information from the engines. Remember though, if you want to see all the links Google "sees", you have to use Google Webmaster Tools.

    In our experience, links exchanges with relevant quality sites do not hurt especially when site is new, but the best way is to give people a good reason to link to your website by providing valuable information, service, product.

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  9. #9
    Senior Member james113's Avatar
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    Re: Will link exchanges really help you?

    If your "SEO company" makes a "Links" page, and offers to add my link to it in exchange for me adding a link to your site from my site, I would decline. A link to my site from your "Links' page will not help my site in the SERP's. If I add a link to your site from my sites "Links" page it will not help your rankings either. I wouldn't pay a nickel for this service.

  10. #10

    Re: Will link exchanges really help you?

    Can anyone tell me how to see the links from other websites
    Yahoo Explorer is a great way to find links pointing to a website....
    https://siteexplorer.search.yahoo.com/

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