I touched on this a while ago without mentioning specifics, but it's getting beyond a joke now. A popular search term in my niche 'ghd' (hair straighteners for those who are wondering!) has just been sledgehammered in the last 6 months with sites selling fakes from china.
Firstly, I should stress that the irons on the sites marked as fake below are fake and dangerous.
The top 10 now reads as follows: -
1) ghdhair.com - official ghd site
2) also ghdhair.com
3) ghdhairshop.co.uk - fakes
4) ghdsale.com - fakes
5) ghdhairshop.com - fakes
6) ghdinc.co.uk - fakes
7) ghds.co.uk - genuine site
compareghd.com - price comparison for genuine retaiers
10) okghd.com - fakes
Each of these sites have had literally thousands of spam links pointed at them. All the links are on completely unrelated pages and normally contained in hidden layers etc etc. Total spam techniques, which *surely* google should pick up on in their sleep??!!!
But no, they just continue to rank and week by week more and more fake sites creep into the top 10. They are throwing up hundreds of new sites every month. I know the same is happening with fake UGG boots, which are coming from the same factories in china. Not looked into other brands but I'm sure similar things are happening.
I have submitted numerous spam reports but absolutely nothing happens.
So, how am I as a genuine retailer who has always played by google's rules supposed to compete? Why are they not checking the quality of their index? This is a popular search term and they are making a fortune from the adwords on it (which are also dominated by the fraudsters).
If anyone has any suggestions (other than filing spam reports) they would be gratefully appreciated as I feel like I am banging my head against a brick wall.