Our company just purchased a new domain name with keywords in the domain relevant to one of our products. Our intention now is to use apache virtual host redirects to ensure that any time someone clicks on this new domain name, they are directed to our main site's page for this specific product. So let's say that (keyword-rich-domain) will be directed to ( main-site / specific-product-page). Then we can advertise ( keyword-rich-domain ) everywhere.
From what I understand, using redirects will avoid the issue of duplicate content penalization in search engines. But I would like to know if anyone has any best practice suggestions, criticisms on this approach, or anything else that we should be thinking about before moving forward with this plan.