I think it was Paul Keating (ex Australian Prime Minister) that said words to the effect -
"If ever you are unsure what horse to back in a three horse race, chose the one that is carrying the most self interest, at least you know that one is trying"
I ask the question 'Where do we place self interests on our web pages, and how much of it should we place?' My personal view is our own self interest should take up no more than 30% of the page content, rather than study this topic to arrive at this figure I simply took a wild guess.
More important is self interest for the user. . . To calculate how much user 'self interest' you have room for, first discount everything that can be described as fitting under the banner of your own self interest.
Discard your adsense adverts, discard your carefully scuptured keyword text, discard the items you sell for profit. . Basically you can discard all your images that promote.
Now take a look at what space you have left to include some self interest for your user.
If it is less than 5% discard your web page and start again.
What's in it for me? just once a webmaster should click on a link to his own website and as the page unfolds the webmaster should shuffle around in his seat a little. . Then view the page pretending he is a visitor. . . While viewing the page as a visitor he should ask himself "what is in this for me".
If a user has to log on, Does your site offer enough fulfillment of user self interest to trigger that action?
How can webmasters increase user self interest to boost the bottom line? How can webmaster make our users try as hard as we do? There seems to be a list of everything else a webmaster needs plastered on every forum.
Where is the list of users self interest items. I NEED ONE having this list should make me better at marketing. . .