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Thread: Yahoo's Site Match Links Unveiled

  1. #11
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    It happened. As of today, the MI=ss links are gone, just like Yahoo said it would happen on the 15th. These are the old Inktomi PFI "Search Submit" links. It took three days to kick in fully.

  2. #12
    WebProWorld MVP ronniethedodger's Avatar
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    Quote Originally Posted by Daniel Brandt
    It happened. As of today, the MI=ss links are gone, just like Yahoo said it would happen on the 15th. These are the old Inktomi PFI "Search Submit" links. It took three days to kick in fully.
    They disappeared, eh? What are their designations now, or is too early to tell?
    Ronnie T. Dodger
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  3. #13
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    If the page is present due to the normal crawl, then it looks like any other link and has no special designation. If it's not present due to the normal crawl, then that page is not in the index at all. Maybe it will get crawled in the near future, maybe not.

  4. #14
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    These are the Yahoo proxy counts since noon on April 18:
    (number counted, percent of total)

    MI=ic - 907, 52.7
    MI=ss - 59, 3.4
    MI=free - 291, 16.9
    MI=other - 354, 20.6
    MI=sitematch - 110, 6.4

    TOTAL - 1721, 100.0

    The MI=ss (Search Submit) has been retired. This was Inktomi's PFI+CPC (pay for inclusion plus cost per click) program. The 59 hits here are probably remnants due to incomplete propagation of the changes that were started on April 15. Before April 15 it was 50 percent of all MI= links, but now it is only 3.4 percent.

    MI=ic is Index Connect. That was Inktomi's name; Yahoo has renamed it Site Match Xchange. This is the PPC+CPC program for large sites (over 1000 pages) and it has an XML feed program.

    MI=sitematch is obvious. Expect this category to grow now that MI=ss has been retired.

    MI=free includes a lot of dot-org sites. This is most likely the free program that Inktomi instituted. As of last August, Inktomi's description of their Search Submit program included these words: "Additionally, to ensure that major charities, educational establishments and other non-profit organizations have an opportunity to make their content available in the search index, Inktomi is providing inclusion services free of charge to qualified organizations." Yahoo plans to do this also, but their review process for nonprofit inclusion is not yet in place.

    MI=other is still a curiosity. My opinion is that these are sites that Yahoo wanted bumped up a bit in the rankings, and the easiest way to do this was to install that extra redirect to yahoo.com/click. Then to identify these links as separate, they needed to add a MI=other parameter. Sites with RSS feeds seem to be one example of such special treatment, as Yahoo offers a special RSS anchor for these. But other sites also get this treatment. Many are noncommercial sites that are fairly prominent or at least informative.

    The Yahoo Watch proxy now shows a big fat green dollar sign in front of MI=ic and MI=sitematch links. We do this because the FTC on June 27, 2002 "recommends that if your search engine uses paid placement, you make any changes to the presentation of your paid-ranking search results that would be necessary to clearly delineate them as such, whether they are segregated from, or inserted into, non-paid listings."

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