
Originally Posted by
claybutler
I always play my best hand, but the search engines have the final say. I always get my clients sites to perform better than before I met them. If I wasn't sure I could, I wouldn't take the job. The interesting part is how the same techniques play out from site to site. Sometimes a site will under perform to my expectations (but better than the original baseline) and sometimes it's just crazy good and my client dominates even for non regional generic phrases. The former keeps you humble and realistic, and the latter makes you feel like a god. I prefer feeling like a god of course.