I was recently given the task of taking over management of a website for a wedding magazine. One of the first tasks was to move the site to a brand new dedicated server from a 4 to 5 year old server. Once that was complete the site owner started to indicate that the site was loading slower. I don't think it is the server since it is more powerful and brand new. I just think they started to take notice of site loading time more. if I wanted to optimize the site, using the home page as an example, what might I need to do to increase page loading time.
The site is Weddings In Houston - Reception Sites, Photographers, Wedding Gowns, Florists, Cakes & Desserts