Hey guys. I need a little advice. We will be launching a new site. And it's going to be important to try to establish SERPs / organic traffic as quickly as possible. We have a number of domains we purchased back in 2004 that we can pick a name from (bought several names littered with important keywords at the time). And I'm unsure how important domain age is. And whether or not a domain has age, but has been unused, does the age still add value (or as much). So my options are:
1 - Use a domain that has been up and running since 2004, but not used much. Gets indexed regularly (has been used recently as a blog that we can replace). The URL is fine, but unfortunately it's a .us which doesn't excite me. I personally prefer .com's as I assume they're easier to remember for the customer. It has a couple of inbound links, but not enough for that to be a determining factor.
2 - We also own the .com version of the same domain name (since '04). So it has some age. I don't know why we used the .us version instead of the .com version when it was first setup. It's possible that both were setup at one point pointing towards the same site, and only one (the .us) got migrated to the new server (which would have happened about a year ago). I noticed the .com is pointed towards our old server. Which means that it MIGHT have been live at one point.
3 - Go ahead and just get a new name and don't worry about the age of the domain.
And one more thing. We're probably 60 days away from launching the site. I could go ahead and move the blog at the .us to the .com so there's live content there for the next two months. If that's a benefit.