I'm a simple webmaster with a client that is very particular about what he wants, which is ok, as sometimes it makes my job easier, and other times it makes it harder. Recently my client wanted to rank #1 with 4 keywords on the top search engines. Since I'm not an SEO expert, he opted to move his site to an SEO company. Again, I was fine with that, because my philosophy is, if I can't meet the client's needs, the client is better off elsewhere and I provided the new SEO "host" the ftp login info so they could download all the files before the dns was changed.
I had had my client for nearly ten years, and his site was very old, with a lot of outdated code. I had, on several occassions suggested that my client have me update his site, but he was happy with the look and didn't want to do anything, as the site was working perfectly as far as he was concerned.
BUT, as I look over what this company has done in the way of SEO work on his pages, I have to ask if this is legit SEO work. They came up with 59 keywords for his site. Most of these keywords are the same, repeated over and over, only in different order (because I don't want to reveal who my client is, I'll give you an example: Texas Automotive Repair, Automotive Repair in Texas, Automotive Repair, Repair Automotive - that sort of multiple keyword "creation"). The SEO company used 20 of those keywords as the title for every page, then wrote content to place all 59 keywords throughout every page - some of it sounding utterly ridiculous because of the repetition. Furthermore, they placed all 59 keywords in the alt tags of every image on every page. They also placed all the keywords at the bottom of every page - in the same color as the background so as not to be visible to viewers, but which are visible to search engine spiders. With this repetition of keywords so frequent on my client's pages, isn't this a form of spamming, and doesn't search engines like Google frown upon that? The SEO company was not happy to lose my client, and they claimed he was rising in ranks on the search engines from the work they had done on his site, even though about half of the pages on his site did not even exist and those that did exist did not show the photos - which is the primary sales point as far as my client's viewers are concerned.
Much obliged for your thoughts on this.