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Thread: Adwords - Is it better to pause or delete old campaigns

  1. #1

    Adwords - Is it better to pause or delete old campaigns

    Hello,

    In the past I have usually just paused old campaigns that I no longer want to run in adwords. (same thing with keywords).

    Whether they were underperforming or lost a test scenario or expired, it really didnt matter. I even do this with keywords.

    However, now as some of my accounts have aged, I am getting a cluttered dashboard with many paused campaigns. I am about to clean up some of them, however I am curious how google views a paused campaign or keyword.

    It is my understanding that the overall CTR of your account and campaign can effect your individual ads. Does a poorly performing paused campaign effect your overall performance?
    What about a poorly performing deleted campaign or keyword?

    Is there any information about this anywhere?

    What are the pros and cons of pausing vs. deleting campaigns and keywords?

    Thanks in advance.

  2. #2
    Senior Member SnerdeyWebs's Avatar
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    Re: Adwords - Is it better to pause or delete old campaigns

    Pause is just fine and then set it to show only active so it's not cluttered

    Edit the poor ones but the ones that say your not 1st on a page are ok. Just the quality score is affected.

    It's best to streamline and keep the best performing ones active.
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  3. #3
    Senior Member confettiguru's Avatar
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    Re: Adwords - Is it better to pause or delete old campaigns

    Love this question. My dashboard is cluttered too.
    My problem is how to completely get a deleted campaign off the dashboard.
    For instance, if I had campaign promoting 2008 widgets and now here we are in 2009 how do I tell Google to just get rid of it for good?

    I've been using google adwords since October 2001, so as you might imagine I've got quite an accumulation of dated widget campaigns.

  4. #4

    Re: Adwords - Is it better to pause or delete old campaigns

    Quote Originally Posted by SnerdeyWebs View Post

    Edit the poor ones but the ones that say your not 1st on a page are ok. Just the quality score is affected.

    It's best to streamline and keep the best performing ones active.
    So a poorly performing PAUSED ad will still affect my overall quality score of my campaign?
    Or a poorly performing PAUSED keyword will affect my overall quality scopre of my ad group?

    Are these statements correct? If so then I would want to delete these not just pause them.

    Thanks

  5. #5
    Rest in Peace 1946 - 2013 deepsand's Avatar
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    Re: Adwords - Is it better to pause or delete old campaigns

    Quote Originally Posted by villageloop View Post
    So a poorly performing PAUSED ad will still affect my overall quality score of my campaign?
    Or a poorly performing PAUSED keyword will affect my overall quality scopre of my ad group?

    Are these statements correct? If so then I would want to delete these not just pause them.
    No, no, no & no.

    Neither Campaigns nor Ad Groups have Quality Scores; each instance of a Keyword/Phrase stands alone in this regard.

  6. #6

    Re: Adwords - Is it better to pause or delete old campaigns

    I'm sure that you can instruct Google to show you only your Active Campaigns. The paused ones will still be there, but you can "clean things up" and avoid your present clutter.
    Yes? No?

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    Rest in Peace 1946 - 2013 deepsand's Avatar
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    Re: Adwords - Is it better to pause or delete old campaigns

    Correct.

    The current AdWords interface, on the Campaign Summary pg., has 3 options at the top-right : Show All, Show all Active, & Show all but Deleted.

    Similarly, the current beta of the new interface offers Show All, Show All enabled, & Show all but Deleted, where enabled appears to be the equivalent of Active.

  8. #8
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    Re: Adwords - Is it better to pause or delete old campaigns

    For me it's like SnerdeyWebs said, pause the old campaigns and then have a view just to show active campaigns.

    I works for me!

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  9. #9
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    Re: Adwords - Is it better to pause or delete old campaigns

    Answer from Google Employee:

    Great question. There is no difference between pausing and deleting in terms of Quality Score. And, because you can always 'undelete' Deleted keywords- there really isn't much difference in function either. I think 'deleting' just makes some people nervous

  10. #10
    Rest in Peace 1946 - 2013 deepsand's Avatar
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    Re: Adwords - Is it better to pause or delete old campaigns

    There is a common and legitimate need for a "pause" feature, owing to the fact that "undelete" is not universally available. In fact, even the near ubiquity of "pause" is relatively new, owing to the high demand from users for such; Google, for one, was quite late in providing such function.

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