Facebook advertising worth it?

[malice95]

I sell a product on the net and do the vast amount of my advertising through
google SE.

I am planning on expanding my online advertising and was wondering about
facebook. Has anyone used facebook advertising sucessfully to sell a product?
I dont need a million hits that wont convert..

How valuable is facebook traffic for ecommerce?


Mike

[SteveGerencser]

There have been a few people that have been wildly successful with Facebook..

[brentjlaf]

If you have a specific target facebook is really good. Not only can you target locations but you can also target age ranges, sex, and interests.

Here's a few tips when advertising on facebook

1. Choose your landing page wisely. The rules of Pay-Per-Click apply to Facebook marketing! Make sure the offer matches the landing page.

2. Include calls to action.

3. Don’t use wacky fonts or low contrast font/backgrounds.

4. Keep your offers up to date.

5. Less is more when it comes to text/copy and graphics.

6. Don’t be vague. Cute/clever doesn’t always come across right to customers who are are not inside your head.

7. Contests may appeal more to social media users who aren’t in buying mode.

8. Geotarget your campaigns well. If you don’t ship to Canada - don’t advertise there. If you do, make it clear for your international visitors. If you offer free shipping in the ad, show different ads to locations that don’t qualify.

9. Segment your campaigns by gender if necessary. New Egg’s football pitch is more of a guy thing, let’s be honest. (To be fair, Facebook users have the option of displaying their gender to other users or not. I don’t know if the ads, when targeted by gender, appear to all “registered” males or just males that display their gender on their profile.)

10. If you split test ads, make sure they are similar enough - same offers, with different text/design.

11. Use people in your ads when you can. Facebook users are in people-scanning mode, and you’re mode.

[Susmita]

... and how about developing applications for Facebook. I have heard that many site owner and applications developers are generating good revenues from Facebook applications. How is that possible?

I mean how developers are earning money simply by creating applications. What are the tricks behind it?

[brentjlaf]

There making money off the adds they are displaying within their application.

[arnoldsmithh]

I sell a product on the net and do the vast amount of my advertising through
google SE.

I am planning on expanding my online advertising and was wondering about
facebook. Has anyone used facebook advertising sucessfully to sell a product?
I dont need a million hits that wont convert..

How valuable is facebook traffic for ecommerce?


Mike

Yeah Facebook advertising really worth it to sell a product on internet because mostly every kind of person is using facebook.

[Georgyfour]

There making money off the adds they are displaying within their application.

Thanks Brentjlaf, just a couple of questions:
Do those people pay to Facebook to include their applications as they contain ads?
and second, what kind of applications they usually use?
Thanks in advance
JP

[scott5430]

facebook worked well for us in targeting specific demographics, and locations. much harder (for us) to figure out conversions

[brentjlaf]

Thanks Brentjlaf, just a couple of questions:
Do those people pay to Facebook to include their applications as they contain ads?
and second, what kind of applications they usually use?
Thanks in advance
JP

No I don't think they have to pay facebook for the ads within their applications.

[gauravgr8]

do any one used these feature of addvertising .. ?

do it cost anything for doing addvertisment .
how about going with myspace.????