First a proper Thanks to ronniethedodger for serving up a darn good answer for a newbie and providing great tools at
which is where this is comin' from...
As importance goes in SEO... I was told to go link myself. Im pretty sure it was "link" :)
Is "link exchange" the way to go... is there better? Where do you start??? Any success story to it working...
I didnt want banners on my home page...does it matter if I put the link banner on the home page, custom made link page or 50 other pages.
If I do single links with another site how careful should I be...
I can research the other sites link potential from the tools Ron enlightened me with but is there a "bad" link that can hurt ya..
Say I want to link with holidayhappiness.com (made this up). How was I to know they celebrate "porn-day" and have more xxx links than Google changes your placement.
Could a link with a good site that has a bad background get ugly.